Literature review on consumer buying behavior analysis
These types involve Repeat-Passive, Rational-Active, No Purchase and Relational-Dependent. The primary reports used in the literature may be verbal, but in the vast majority of cases reports are written. The study included secondary data collected from different sources such as journals, books, magazines etc. Customers are psychologically connected with promotional offers as would prefer to pay less and take advantage of more. Creation of true value for the consumers and thereby addition of value to the society is considered to be one of the most essential for business organizations to make the world a better place was indicated by Brief and Bazerman (2003, 187). The consumer behavior matrix is a theory that provides four significant types of consumer behavior which assists to understand the concept of consumers’ buying behavior in the financial services environment. This has been a topic of vast interest for the marketers all over the world. Firstly, it looks at the issues of consumer behavior; hence it highlights the factors, which influence the consumer decision-making process, predominantly the consumer attitudes Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. 1 Procedure buy one get one free offers and many more. Specifically, the results of buyer behavior analysis often help with things such as: Predicting customer value consumer buying behavior.. 0 LITERATURE REVIEW According to Cooper (1988) a literature review uses as its database reports of primary or original scholarship, and does not report new primary scholarship itself. These types involve literature review on consumer buying behavior analysis Repeat-Passive, Rational-Active, No Purchase and Relational-Dependent Review Of The Literature Consumer Buying Behavior Business Essay. The marketing managers always study these consumer behavioural changes and make continuous changes in products and services Review Of The Literature Consumer Buying Behavior Business Essay. Verplanken and Herabadi (2001) also found the relation between impulse buying tendency and personality-related variables Review Of The Literature Consumer Buying Behavior Business Essay. They motivate consumers to buy and overcome resistance to buy. As a result, Consumer Behaviour helps businesses to comprehend and identify the factors that influence the decision making. literature review on consumer buying behavior analysis At the same time, it increased 1. To calculate and compare customer review quality • To analyze consumer behavior quality. This study conducts a literature review of consumer behavior in social commerce. Firstly, it looks at the issues of consumer behavior; hence it highlights the factors, which influence the consumer decision-making process, predominantly the consumer attitudes. Consumer behavior is the study of the processes involved when individuals or groups select, buy, use and dispose products, services, ideas or experiences to satisfy their needs and desires. Silvera et al (2005), examines the relationship between impulse buying psychological constructs such as subjective well being, positive and negative effect, social influence and self esteem. • The framework provides novel insights into how consumers behavior in this context. Prior family influence research has focused. Oct 20, · literature review consumer behaviour christopher () studied the shopping habits of consumers to form an idea of whether or not the store concepts, product ranges and strategies of the companies are appropriate towards consumer blogger.